Drag

Brand Identity

Branding, design systems & roll-out.

Your online identity matters, consistent branding sees revenue boost by 23%. Successful brands feel natural to their customers, weaving the pragmatic with poetic, winning hearts and wallets. In a digitally native world, a brand needs to be unforgettable, and reusable across your customer touch-points. We specialise in digitally focussed brand refreshes or we can help you create a new identity. Our goal is a brand that gives your business the freedom to sell, share and get noticed online.

Build a Brand Strategy

Business owners know their brand, our experience tells us what online users like. Whether your brand strategy is fully-formed or on the cusp of entering a new world, our expertise in online behaviour and trend analysis will place your brand strategically in your customer’s environment. It’s about desire at the end of the day.

Award-winning Design

From an email signature to the logo, our award-winning design team can refresh your brand, or grow your identity from ground-up. Brands are more than a logo and style guide, they are an identity that should be flexible based on the customer touch-point, inviting action through each design decision.

A structured design system

Often businesses discount the need for a consistent design system. Customers who experience a jarring change in design across platforms are more likely to disregard your brand as untrustworthy or unprofessional. Your design system keeps your brand loved, consistent and effective across your channels.

Roll-out for a new world

Once you love your brand refresh or brand new identity we’ll assist you with the roll-out. An essential step in branding, the point of entry into your customer’s environment, whether you’ve got a campaign on launch day, or just need everything in its right place, we make sure your digital brand is cohesive across channels.

Naturally successful branding

We win awards for our brands, we’ve created identities owners actually love. We’re damn-proud of the brand work we do. It’s in our blood, we’re digital natives, seasoned designers with years of experience in industry, design comes naturally to us, it lives in our own identities, so it lives in our projects, and the brands we create.

Testimonials

arrow-down-bottom-right