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Case Study

Pets Forever

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A social network for global pet lovers

We were tasked with creating an online pet memorial website by a passionate animal-lover. With pets of his own, he sought to create a digital space where people could treasure and remember their animals’ memories who had passed on. Following extensive competitor research, we identified that there was an untapped niche for this service.

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Challenge

With no such digital platform currently available in Australia, we designed and built a custom website that would have target audience appeal, whilst remaining simple to use. The challenge was to create and market a business with a revenue model that would self-sustain whilst also providing donations to the RSPCA. There was also a challenge to create awareness and demand for a product that was previously unheard of.

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Solution & Results

Pets Forever was created with custom branding, a pioneering new platform and extensive social reach. A strong Facebook audience of 12K+ was fostered prior to launch to ensure a dedicated audience following that would immediately use the platform. Both free and premium profile options were designed to attract an array of users and contribute to the revenue model. We are currently identifying retention models for Pets Forever to ensure continued future growth.

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