Branding the butcher that cooks for you.

When our long term client bought another restaurant brand into their franchise portfolio, we were asked to explore and develop the existing brand into a more flexible framework that would allow for a consistent identity at a National level while remaining flexible at a local level as this fast-growing brand continued to scale.

Macelleria translates literally as Butcher Shop and that is where we dug for inspiration looking at old school butchers and translated this into a modern take.