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Branding the butcher that cooks for you.

Macelleria
Branding the butcher that cooks for you.

- Discovery
- Brand Identity
- UX and Design

When our long term client bought another restaurant brand into their franchise portfolio, we were asked to explore and develop the existing brand into a more flexible framework that would allow for a consistent identity at a National level while remaining flexible at a local level as this fast-growing brand continued to scale.

Macelleria translates literally as Butcher Shop and that is where we dug for inspiration looking at old school butchers and translated this into a modern take.

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