Let us guess, you haven’t been reading much lately? Well, now it’s time to catch on what’s been going on in the world of digital marketing. If it’s been a while since you lifted a page-turner, we’ve put together a list of 5 awesome books for you to choose from. Get back up to speed with these great books.
This is Service Design Thinking – Marc Stickdorn and Jakob Schneider
Picture two cafes sitting side by side on a shopping strip. Both of them sell fairly similar coffees at a fairly similar price. Why would you choose one coffee shop over the other? This book, examines the concept of service design thinking, which is all about improving the customer experience through service design. Authors Stickdorn and Schneider outline the key principles of service design, detail tools and methods used, and showcase case studies from 5 successful companies. Easy to read, this book is perfect whether you’re running a business small or large.
The Startup Way – Eric Ries
This best-selling book is the second masterpiece from world-renowned entrepreneur Eric Ries. The Startup Way shows you how entrepreneurial principles can apply to all kinds of businesses. Whether you’re a startup in its infancy or an established big business, entrepreneurial thinking can help you grow your return on investment and drive innovation. In this book, you’ll read about what makes startups succeed and fail, and examine how some of the world’s greatest businesses made it. A hefty book, this one’s a four day commitment.
Blue Ocean Strategy – W. Chan Kim and Renee Mauborgne
Forget about squabbling over market share with your competitors, Blue Ocean Strategy shows you a whole new way of thinking about business. W. Chan Kim and Renee Mauborgne analyse businesses across hundreds of industries to present a new theory about how businesses flourish. The metaphor of the blue ocean describes untapped market places, while red oceans are the space of rivalry and floundering. This book is a best seller for a reason, you won’t take long getting through it!
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success – Sean Ellis
Believe it or not, but some of today’s biggest businesses didn’t simply explode into popularity over night. Hacking Growth describes how household names like Pinterest, AirBnB and Uber made the big time from humble beginnings. Read about the strategic, thoroughly thought-out methodologies that growth hackers use, and take a lesson from the masters. This is a very practical how-to guide, so sit down with a notepad and pen.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days – Jake Knapp
The people at Google Ventures really created something special when they devised Google Sprints. Thousands of businesses and agencies use Sprint to solve design problems or simply to get from idea to prototype. This book lays out the 5-day process of a Design Sprint, which is guaranteed to get you through a tough spot. If it was good enough for Gmail and Google Chrome, it’s good enough for us! Read this book and return to the office with a new lease on design.
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