Cue sounds of King Kong rampaging New York…
With Amazon’s arrival in Australia, retailers and marketers expect big changes to the retail landscape. Amazon has seen groundbreaking success in the US, and is expected to do the same at home. While the bad news is that profits could plummet for traditional retailers across the country, the good news is that Amazon is expected to increase online shopping. Will your business survive after Amazon’s incursion on Australian shores? With the right adaptations, you won’t just survive, you’ll flourish.
If you can’t beat ’em…
Amazon is expected to take upwards of 50% of retail profits from traditional vendors. With statistics like that, it’s hard to argue the facts. The reality is that Aussie sellers are going to have to jump on the bandwagon if they want to survive, and that means selling products either on Amazon, through another online avenue or through their own eCommerce store. As they say, if you can’t beat ’em, join ’em.
Survival after amazon
But survival after Amazon is not as simple as putting your products on the Amazon itself. The website turns out to be its own microcosm of Amazon marketing law. Like Google, products are searched on Amazon via a search engine, and rankings are important to sales. The higher your ranking, the better your chances of making a sale, and a lot of the time this means positioning products “above the fold”. Selling through Amazon requires a whole new knowledge and skill set to get your products seen, clicked on and bought.
Amazon marketing services
Amazon marketing services or AMS is a way for small and medium sized vendors such as yourself to get a competitive edge. With this service, you can achieve a higher ranking on Amazon, improve visibility of your product. You can also achieve a more competitive edge with higher level marketing strategies such as branding and reviews.
Amazon marketing 101
Amazon marketing is unique. And even though it involves a search engine, it differs from Google marketing. Amazon’s search engine relies on different factors for its algorithm, thus requires a unique marketing strategy (but more on this later). For now, the main things to keep in mind is that Amazon marketing begins and ends with Amazon’s search engine, and we’ll be getting to know it more closely throughout the upcoming blogs. Keep your eyes peeled on our knowledge engine for more Amazon marketing insights.