There has potentially never been a better time to get into the eCommerce game. A huge statement, but hear me out.
There’s no beating around the bush when it comes to the impact of COVID-19 on our buying habits. We’ve been pushed out of the suburban shopping centers in droves, straight into the arms of online retailers – adding a whopping 76% more to our carts than the same time last year.
All signs point to this as a great time to start a direct to consumer business. But keep in mind – this will be a trial by fire. It may be tempting to pull something together just to get started and work it out as you go along, but trust me on this one – your eCommerce platform is one element you want to nail from the get-go.
Nothing kills an online store like a poor experience, whether for the consumer or the retailer (or if you’ve really cooked it, both). So let’s delve into what makes a great eCommerce platform, and how to choose one that’s right for your business.