Customise your site (or get a Shopify design agency to do it for you)
You’ve got all the functional stuff out of the way. But here’s where your brand really gets to shine, as you start to shape the look and feel of your site.
Shopify makes it easy to get started, with a range of both free and paid themes to choose from. It’s wise to make your decision based on features and functionality over colours and fonts – you can customise the latter, so focus on what you like about the interface and layout of each theme. If you need help with the design aspect, you can work with Shopify Experts or outsource to an agency to do this for you.
Shopify’s new Dawn 2.0 theme created a new standard to work from when it was released in July of 2021, and as a result it’s meant that we can be a lot more responsive to the needs of our clients.
Most recently, we worked with a butcher in New Zealand whose business was thrown into uncertainty after a snap lockdown was announced.
Utilising the Dawn 2.0 theme and adding extra functionality with the off-the-shelf app Zapiet, within a day we were able to create a Shopify site that offered both delivery and click-and-collect capability for the butcher’s customers.
Reducing phone orders for the butcher by getting them online meant that they could divert these resources to other areas of the business, and simplified the ordering process for their diverse customer base.
While a one-day-build site probably won’t be winning any design awards, it’s powered by a simple, best practice approach to UX that’s meant this business has been able to run with their online presence from the moment their site went live.
Above all else, make sure you prioritise mobile functionality. Mobile growth is outpacing both desktop eCommerce and bricks-and-mortar sales, so it’s a no-brainer to make sure your mobile experience is easy to use (and purchase from).