How a website development agency can build you a private Shopify app
Need a bit of an idea of what’s possible when it comes to Shopify apps? Here’s an example of a custom functionality we built for a client that helped them to maximise their workflows, and grow their business as a result.
Your Flower Fix is a same-day fresh flower delivery service located here in Melbourne. With their client research indicating that people ordering for businesses were likely to purchase several bouquets in one order, the team at Your Flower Fix wanted to make sure their site offered this functionality.
In starting to look for a solution in the existing Shopify Marketplace, we found that there wasn’t an existing solution that could handle the need for custom fields like delivery date, gift messages and multiple delivery addresses. Multiple addresses posed a further challenge in that the third party delivery providers Your Flower Fix works with couldn’t handle single orders with more than one address.
So, we began the process of Shopify app development in Melbourne to tailor a solution to the unique challenges facing Your Flower Fix.
Addressing the pain point around these multiple delivery stops, we built out a functionality that split multiple addresses into their own orders which are seamlessly sent to the third parties via their API integration. To make sure this didn’t then create more administrative work for the team, we built the app to split the orders for packing slips and delivery addresses as well.
Another issue that Your Flower Fix had experienced was a lack of visibility around future orders, and no ability to forecast the amount of flowers needed for the week ahead. To make it easy for them to forecast at a glance, our custom app uses a colour-coded system on a calendar to show committed flower units, and whether these are for a one-off order or a subscription. As a result of this new system, they’ve been able to accurately order for the week ahead and reduce stock wastage – making a huge impact to their bottom line, a benefit that any small business owner would agree will pay for itself many times over.
Lastly, to give Your Flower Fix more control over order volumes, we enabled a cap that can be set for daily orders through their calendar. Being able to set the available amount of units available for same-day delivery helps to protect them against unexpected issues like unwell staff, driver shortages, or just needing the flexibility to take a break.
We’ll be transparent here – as a website development agency, there was some additional investment required on top of a standard Shopify site for us to build out this custom functionality via an app. But the positive impacts and opportunities that this app has created for Your Flower Fix means it’s been a worthwhile investment, with the team enjoying a higher volume of orders with multiple bouquets. Interestingly, these haven’t just come from their business customers – but also everyday people who want to send flowers to their friends and family, and sometimes ordering some for their own home at the same time.
Automating the new order workflow for Your Flower Fix means they’ve saved hours of resourcing by not having to split orders, print packing slips, pick orders from multiple tools and manually upload deliveries to their third party partners.