Three Deep Cocktail Range
Premium quality and fast cocktails when the line for the bar is three deep.
BRANDING / PACKAGING DESIGN
Three Deep, a premium cocktail brand under The Grove Distillery, sought a modern identity targeting the B2B hospitality sector in Western Australia. Our task was to craft a brand strategy, identity, and packaging that epitomised fast service without compromising on quality.
Balancing the allure of a modern brand with The Grove Distillery’s heritage was key. We aimed for a design that spoke volumes yet minimally referenced The Grove.
Our Approach:
Strategic Branding: We coined Three Deep, symbolising efficiency in crowded bars while nodding to premium quality.
Fresh Identity: Our brand identity resonated with hospitality owners, merging modernity with subtle ties to The Grove.
Outcomes: A sleek, cost-effective design and packaging system catapulted Three Deep into the B2B space, aligning seamlessly with Western Australia’s vibrant hospitality scene.
Results: The swift market entry, with an East Coast-inspired vibe, yielded immediate success in WA. Three Deep’s expansion in wholesale sales and product range marked a triumphant launch into the bustling hospitality market.
“The Natives were a real joy. They worked collaboratively with our business, guiding us through the process and taking on board our feedback. We know have a beautifully designed and solid e-commerce website that sets the foundations to help us grow our business online.”
– Rebecca Marson – General Manager, The Grove Distillery
