BRANDING
The Natives, a leading Melbourne branding agency, is thrilled to have collaborated with Australian Venue Co to rejuvenate brand identities for premier venues on the East Coast.
The Garden State Hotel, which made a grand debut in Melbourne’s inner city in 2016, is a sprawling multi-level venue capable of accommodating over 800 guests. It offers a diverse range of experiences for everyone. However, it was time for its brand identity to undergo a refresh.
The task was to design a contemporary brand that embraced all the venue’s offerings, while also distinctively establishing an identity for the newly inaugurated Rose Garden cocktail bar and incorporating Italian restaurant Tippy-Tay’s existing image into the mix which provided a fun challenge.
![Hospitality Branding Agency](https://thenatives.com.au/wp-content/uploads/2023/07/Coasters.jpg)
![Cocktail photography](https://thenatives.com.au/wp-content/uploads/2023/07/white-terry-robe-Unisex-05-2.jpg)
![Venue Photography](https://thenatives.com.au/wp-content/uploads/2023/07/GSH.jpg)
![venue logo design](https://thenatives.com.au/wp-content/uploads/2023/07/gsh-brandmark.jpg)
![Food and Cocktail Photography](https://thenatives.com.au/wp-content/uploads/2023/07/Group-424.jpg)
![cocktail design](https://thenatives.com.au/wp-content/uploads/2023/07/cocktail.jpg)