Australian Venue Co.

Mixing fresh brands for key Australian Venue Co venues

BRANDING

The Natives, a leading Melbourne branding agency, is thrilled to have collaborated with Australian Venue Co to rejuvenate brand identities for premier venues on the East Coast.

The Garden State Hotel, which made a grand debut in Melbourne’s inner city in 2016, is a sprawling multi-level venue capable of accommodating over 800 guests. It offers a diverse range of experiences for everyone. However, it was time for its brand identity to undergo a refresh.

The task was to design a contemporary brand that embraced all the venue’s offerings, while also distinctively establishing an identity for the newly inaugurated Rose Garden cocktail bar and incorporating Italian restaurant Tippy-Tay’s existing image into the mix which provided a fun challenge.