JG King Homes is one of Victoria’s largest volume home builders. Through their digital marketing efforts, they were generating a huge amount of traffic to their outdated website but was suffering from a terrible conversion rate.
JG King desperately needed a revamp of its website which, at that point in time, had virtually no digital presence and no visibility over its traffic, enquiries and bounce rate. Its main focus was to increase engagement and drive enquiries.
Our main focus was three-fold. We wanted to increase engagement, traffic and enquiries; enhance usability; and set JG King apart from their competitors.
The JG King website user interface was not very user-friendly. We not only wanted to improve usability for the customers but also make it easier for the client to update and modify the website themselves.
We didn’t want to deliver a website similar to that of its competitors, we wanted to push the boundaries and give JG King a competitive advantage. Using new technologies and thinking to set JG King apart from its competitors.