JG King Homes

One of Victoria’s premiere volume home builders was looking for a future proof custom website to inspire, educate and win new customers.

Custom website design & development

JG King desperately needed a revamp of its website which, at that point in time, had virtually no digital presence and no visibility over its traffic, enquiries and bounce rate.

Our main focus was three-fold. We wanted to increase engagement, traffic and enquiries; enhance usability; and set JG King apart from their competitors.

The JG King website user interface was not very user-friendly. We not only wanted to improve usability for the customers but also make it easier for the client to update and modify the website themselves.

We didn’t want to deliver a website similar to that of its competitors, we wanted to push the boundaries and give JG King a competitive advantage. Using new technologies and thinking to set JG King apart from its competitors.

Built on CraftCMS and deeply integrated with Salesforce, JG King Homes now have a substantial digital platform to continue to grow from.